Agree on a Set of Alliance Core Values and Operating Principles
Peter Simoons
MAY 4, 2021
In Norma Watenpaugh’s 2009 article on creating value from innovation and the role of alliances, she mentioned that the key operating principle in the Rolls-Royce Starfish alliance is that there was no limit to profit for each of the partners. Be clear on the meanings of the words you use!
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