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Agree on a Set of Alliance Core Values and Operating Principles

Peter Simoons

In Norma Watenpaugh’s 2009 article on creating value from innovation and the role of alliances, she mentioned that the key operating principle in the Rolls-Royce Starfish alliance is that there was no limit to profit for each of the partners. Be clear on the meanings of the words you use!

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. You can be a nonprofit, for-profit, unincorporated group, or any other status -- they care about your ability to have social impact. Kickstarter.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.