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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Franchising opportunities.