Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. The solution?

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Red Star Kim

MAY 11, 2023

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

APRIL 18, 2019

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. But they succeeded.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143