Remove 2009 Remove Digitalization Remove Profitability Remove Value Proposition
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Book review – Managing Brands

Red Star Kim

The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. But they succeeded.