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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates.

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KPI Management: Digital Transformation Strategy KPIs

Flevy

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Strategy case studies and more matrices

Red Star Kim

Ensure the company is investing behind the change Make sure the entire organisation is motivated to go on the journey For those involved in Not-For-Profit and charities this is a great introduction to strategy CCE_BBG_Boards_involvement-Sept2021.pdf What are we able to achieve?

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4 Actions Framework

Flevy

Opportunities for profits and growth diminish as the market space becomes increasingly congested. ” A way for profitable and sustained growth is to distinguish the organization from the intense rivalry by establishing an unchallenged market arena—i.e., That is why such an environment is called “red oceans.”

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Jobs-to-Be-Done (JTBD) Growth Strategy Matrix

Flevy

It allows organizations to place different segments of customers to be targeted for a value proposition in appropriate quadrants. Differentiated Strategy A Differentiated Strategy is used by many of the most successful and rapidly expanding businesses in the world, as it generates excessively high profits if executed well.