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B2B Wholesale & Distribution: Challenges and Triumphs of Industrial Wholesale Companies Facing Insolvency in Germany

QYMATIX

Praktiker was one of Germany’s most recognizable sales divisions, generating around three billion euros in sales annually and employing about 20,000 people. The company was the third largest in the market, accounting for 12% of total sales. The bankruptcy left a noticeable hole in the industry.

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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).