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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. According to a 2019 study of some 4,515 crises by PWC , preparedness gives an organisation the advantage. Every customer looks safe until it’s put under pressure. Thousands of good companies like yours lose great customers every day. 90% of the time they say…. We never saw it coming.