Remove 2011 Remove Co-Creation Remove Digitalization Remove Sales
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.