FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple’s Profits?
Engage Selling
APRIL 24, 2012
March 1, 2012. It’s no wonder people become enraged at Exxon’s profits but not Apple’s profits (although there has been a wave of negative publicity surrounding their labor practices lately) as they see value in Apple’s products. If you want to create powerful customer loyalty, tie your brand and value to what your customers’ value.
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