article thumbnail

Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lean Project Management: The Ultimate Guide

ClearPoint Strategy

With a focus on fixing problems and reducing inefficiencies, lean project management is becoming increasingly popular across a number of industries. This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. What Is Lean Project Management?

article thumbnail

The Importance of Aligning Marketing and Sales

Strategic Communications

In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Managing Remote Staff.

article thumbnail

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. (I It features his renowned seminars on leadership, sales, and management effectiveness. Companies spent approximately $2.2B 4) Art Sobczak.

article thumbnail

Top 50 Customer Success Influencers 2022

SmartKarrot

His company Practical CSM Academy provides global customer success management consulting, training and certification services. His book “Practical Customer Success Management: A best practice framework for rapid generation of customer success” is a highly valuable resource for CS practitioners at all levels. Sue Nabeth Moore.

article thumbnail

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Bhavika Kochhar. Caroline Andreola. Dana is also a founding member of CS Insider.