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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

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Top 50 Customer Success Influencers 2022

SmartKarrot

He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. She’s been on the Top 100 Customer Success Strategists list since 2013, which is a testament to her contributions and dedication to the CS space. And he’s always willing to share his knowledge with CS leaders and organizations.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. (I But the experts below were coaching salespeople while the YouTube co-founders were still in diapers. Companies spent approximately $2.2B

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. Like what you are reading?

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Lean Project Management: The Ultimate Guide

ClearPoint Strategy

This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. That being said, lean project management isn’t the right fit for every organization. Houston began training its employees in Lean Six Sigma back in 2013. Map the value stream.