The Importance of Aligning Marketing and Sales
Strategic Communications
NOVEMBER 11, 2021
There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Zoltners, P.K.
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