2015, Client Development and Decision-making

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2015

Client Development

Decision-making

How to engage fee-earners in the M&BD planning process?

Red Star Kim

AUGUST 1, 2023

Find ways to make their lives easier and better. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. They can make it a firm priority to produce M&BD plans. Map out the client’s buying journey.

Decision-making

Decision-making Marketing Business Planning Management

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation

Innovation Marketing Stakeholders Value Proposition

Strategic Accounts Today

How to engage fee-earners in the M&BD planning process?

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Stay Connected