2015 Client Development Decision-making Digitalization 
Red Star Kim
AUGUST 1, 2023
Find ways to make their lives easier and better. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. They can make it a firm priority to produce M&BD plans. Map out the client’s buying journey.
Red Star Kim
JULY 11, 2022
It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development. Digital and content analytics. 30% All of them.
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