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How to engage fee-earners in the M&BD planning process?

Red Star Kim

Find ways to make their lives easier and better. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. They can make it a firm priority to produce M&BD plans. Map out the client’s buying journey.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development. Digital and content analytics. 30% All of them.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

Explain your thought process and decision-making. I enjoy the process of analyzing complex data, identifying patterns and trends, and using that data to make informed recommendations. In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months.

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How to Ignite Success With Account Plans

Arpedio

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. Picture this: you’re armed with a treasure trove of information about your clients, their needs, goals, and challenges.

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. Rebecca is the managing partner at Primate, a digital transformation agency based in Edinburgh. I was doing contract voiceover for another agency who did both video and digital. Absolutely. Jenny 03:50. What is his thing?

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Jan 12 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, Denver, CO, US Organization: Healthgrades As a Customer Success Director, you will develop the strategies needed to help clients make an informed decision through a consultative sales approach. Support seamless onboarding and tailoring of the platform for new clients.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.