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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy?

Marketing 130
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

Marketing The author clarifies the difference between business development, marketing and sales. There are passing references to brand management, digital agencies and data mining. And touches on segmentation and sales force automation. There’s practical guidance on pitching and pricing too.

Finance 130
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Net Promoter Score (NPS)

Flevy

For even more best practices available on Flevy, have a look at our top 100 lists: Top 100 in Operational Excellence Top 100 in Strategy & Transformation Top 100 in Digital Transformation Top 100 in Digital Transformation Top 100 Consulting Frameworks Top 100 in Organization & Change

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development. Digital and content analytics. 30% All of them.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Measurement An ideal outcome is to produce a detailed ROI. But numerous things get in the way. So deploy other measures and report on them regularly.

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Account Planning: Manage Long-Term Account Development

Arpedio

Basically, an effective key account plan should include a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship that is solely based on proactive management and support. This allows you to further uncover white space opportunities directly in Salesforce.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

Our client developed a technology which integrated GPS and mapping software with their locating equipment, thereby reducing their customers’ locating activity time by 50%. A construction equipment OEM did so by developing a new, digital platform that created enormous value for their contractor customers.