article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. Interesting points about how to integrate marketing and selling where the face of individual professionals became associated with the brand name.

Marketing 130
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). 40% Selling (winning new clients). 10% Existing client development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to engage fee-earners in the M&BD planning process?

Red Star Kim

Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Measurement An ideal outcome is to produce a detailed ROI. But numerous things get in the way. So deploy other measures and report on them regularly.

article thumbnail

How to Ignite Success With Account Plans

Arpedio

With a proper key account plan, you’ll have a consistent approach to gather crucial information about your important clients, develop a sales strategy, and build strong relationships through proactive management and support. Next up, you have to identify the key players within your client’s organization. Let's talk!

article thumbnail

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Why are you the best person for this position?

article thumbnail

Dec 20 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success Location: Remote, United States Organization: Givelify As a Head of Customer Success, you will collaborate cross-functionally with Marketing, Revenue Operations, and Data Science/Analytics teams to own, develop, and execute strategies to increase customer retention and lifetime value at scale.

article thumbnail

Feb 16 – Customer Success Jobs

SmartKarrot

Role: Customer Success Executive Location: Austin, TX, United States (Hybrid) Organization: Axon As a Customer Success Executive you’ll be a consultant and a spokesperson for your clients, holding frequent phone calls and in-person meetings to direct strategy and execution for reaching each client’s particular goals.