Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Clarity Engagement Solutions

DECEMBER 1, 2020

In response to this challenge, many brand teams chose to amp up their digital efforts. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

Clarity Engagement Solutions

DECEMBER 1, 2020

In response to this challenge, many brand teams chose to amp up their digital efforts. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Decentralize Governance Over Time : Allow flexibility and responsiveness by decentralizing the control of digital initiatives as they evolve.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. This is challenging as everyone is time poor and most communications are digital. One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. However, the decision-making process can be complex, involving multiple stakeholders, technical buyers, and influencers.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JUNE 2, 2022

How GUBI went from limited account insight to complete stakeholder visibility. Prior to teaming up with ARPEDIO, the main challenge for GUBI was too little visibility into accounts and stakeholders. The organization as a whole simply didn’t have the full insight potential it desired into its customers and stakeholders.

Stakeholders 52

Stakeholders Account Planning Account Management B2B 52

DemandFarm

AUGUST 31, 2023

Welcome to the digital age of sales! We’re here to ease some of that anxiety about going digital – needing to dominate the online landscape. Because diving head-first into the digital sales ocean isn’t just about chasing the latest technology; it’s about genuinely understanding your customer. Sounds intimidating?

Digitalization 52

Digitalization Retail Sales Decision-making 52

The Center for Sales Strategy

MAY 8, 2024

As sales cycles embrace a hybrid model, the buyer's journey now spans multiple physical and digital touchpoints before making a purchase.

Stakeholders 103

Stakeholders Sales Digitalization 103

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. However, adopting Digital solutions for your Key Account Management process comes with its set of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Red Star Kim

SEPTEMBER 29, 2023

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

AUGUST 7, 2023

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

Communication 130

Communication Management Value Proposition Stakeholders 130

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. For those of you who haven’t guessed, the right answer is digital transformation. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Planview

JANUARY 19, 2023

No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints.

Digital Transformation 64

Digital Transformation Digitalization Management Decision-making 64

Showpad

JULY 13, 2021

They remove any friction in the sales process by taking advantage of digital modern selling tools to conduct more productive, timely and collaborative conversations that move deals faster. With sales discussions occurring asynchronously with multiple stakeholders, buyers and sellers need a central place to come together.

Digitalization 52

Digitalization Stakeholders Communication Meetings 52

Revegy

MARCH 10, 2020

Dale Mitchell, Head of Americas Sales Operations, Sales Enablement, & Digital Transformation, enables the Fujitsu salesforce to win more deals by providing them with effective and efficient support, processes, and tools. This project is about strategy and relationships, he emphasized to key stakeholders.

Digital Transformation 52

Digital Transformation Digitalization Stakeholders Leadership 52

Zendesk

NOVEMBER 4, 2021

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

Digital Transformation 52

Digital Transformation Digitalization CRM eCommerce 52

Upland

FEBRUARY 17, 2023

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales?

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Identify stakeholders affected by the change. Develop the stakeholder engagement strategy. Execute stakeholder engagement plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 30, 2023

There are four core modules and two optional modules: Core Modules Components Facilitator Emotional Intelligence – The skills that matter most for effective leadership Use EQ to lead, engage and succeed as quickly and as powerfully as possible Addresses self-awareness, emotional regulation, adaptability and persuasive communication EQ-I 2.0

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? With ARPEDIO’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? With Arpedio’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Nutshell

APRIL 3, 2024

By creating a clear focus and process for your audits, you can ensure that you find the information you’re looking for and create meaningful reports for your stakeholders or points of contact! Discuss your audit goals with stakeholders 4. Then, you must master learning how to conduct an SEO website audit! Conduct the audit 5.

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

DemandFarm

MAY 22, 2023

While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. The Role of Digital Key Account Management in Sales and Account Management Digital Key Account Management (DKAM) refers to the integration of digital tools and strategies into the traditional account management process.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Luminas Strategy

MAY 15, 2024

In today’s digitally-driven marketplace the pathway to delivering differential value to your customers requires more than just an exceptional digital experience. When upleveling the customer experience in a digitally-enabled world, there can be a near-compulsion to invest in new technologies.

Customer Experience 52

Customer Experience B2C Digitalization Stakeholders 52

Arpedio

APRIL 29, 2024

Additionally, in the digital age, organizations like DHL showcase the imperative of embracing technology in Key Account Management , from tailored value experiences to integrated account-based selling technology. Divisions & Regions Perspective: Understanding regional dynamics and stakeholder engagement are crucial for program success.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. However, both content marketing and customer referrals might not be enough in complex sales situations , where more than a dozen stakeholders and decision-makers are involved. I want to know more about the digital transformation in B2B sales. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Zendesk

AUGUST 11, 2021

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Digital consumer experiences will continue to dominate. December 14, 2021. December 14, 2021.

Digitalization 52

Digitalization Account Management B2B Decision-making 52