2015 Profitability Strategic Thinking Value Proposition 
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015.
Zendesk
JANUARY 24, 2022
The hiring process is almost like a “sales funnel” if you think about the application stage through the onboarding stage. And your sales resume is your value proposition—it has to be convincing if you want to keep moving through the “funnel” to reach the end and get hired. Averaged a 175% quota achievement for FY 2015.
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