Red Star Kim

SEPTEMBER 8, 2023

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 16, 2023

Ensure the company is investing behind the change Make sure the entire organisation is motivated to go on the journey For those involved in Not-For-Profit and charities this is a great introduction to strategy CCE_BBG_Boards_involvement-Sept2021.pdf What are we able to achieve?

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. In ‘ The Discipline of Market Leaders‘ M.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Strategic Account Management Association

APRIL 5, 2021

Remember the golden rule (of sales): It’s not value unless the customer finds value in it. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Present yourself as the solution! Instead, focus on the impact your solution(s) can provide.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Account Manager Tips

AUGUST 14, 2022

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Strategic Account Management.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

CMOE

AUGUST 8, 2019

A value proposition for those customers. An inventory of the resources and capabilities needed to deliver that value. An effective business model that will consistently deliver that value. and gives you a deeper way of thinking about strategy that can help you in your role.

Supply Chain 79

Supply Chain Innovation Strategic Thinking Value Proposition 79

ProlifIQ

JUNE 21, 2023

The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. Strategic account management planning involves proactive and strategic thinking.

Account Management 52

Account Management Management Account Planning Stakeholders 52