Context and curiosity drive commerciality and pricing
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015.
Let's personalize your content