2015 Account Management Profitability Strategic Thinking 
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015.
Red Star Kim
SEPTEMBER 5, 2023
Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. Training for lawyers, accountants, surveyors and consultants I create and deliver a wide range of training workshops for fee-earning staff.
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