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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Managing big data and analytics. Account management and selling skills. Project management. Strategic thinking. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015. Digital skills.

Marketing 130
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How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand

Account Management Skills

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. And I think somewhere around 2010, 2015, those people retired.