Remove 2016 Remove Account marketing Remove Artificial Intelligence Remove Stakeholders
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was also much debate about the use of artificial intelligence (AI).

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016.