Red Star Kim

DECEMBER 19, 2023

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m There is a sector-based go-to-market strategy – allowing the firm to attract larger and more complex clients. Over past two years, firm enjoyed 25.3%

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

NOVEMBER 18, 2022

Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Professional Marketing Forum Conference report 2018 (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130