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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

Media 130
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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m Over past two years, firm enjoyed 25.3% increase in search traffic, attracting 16% more new visitors to its web site. impressions among 370,000 business people.

Marketing 130
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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130
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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Sustain momentum.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Innovation and Growth : Exploring new business models through external data monetization can drive innovation and facilitate entry into new markets or segments.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

kimtasso.com) Excellent 12% (2) Good 47% (8) OK 41% (7) Which consulting skill do you most need to develop EQ/emotional intelligence 0% An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) Research on leadership and emotional intelligence (EQ) (kimtasso.com) Book review – Emotional Intelligence 2.0