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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. There was also much debate about the use of artificial intelligence (AI). the bricks and mortar).

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.