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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. But then clients expect lower prices as services can be delivered faster and cheaper. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

Stephanie Olson, Strategic Planning and Performance Manager, opened her presentation by sharing the main takeaway: Making strategic thinking part of Raleigh’s organizational culture improved the budget-strategy process. Stephanie emphasized their culture of strategic thinking helped them navigate this in a short amount of time.