Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.
Red Star Kim
SEPTEMBER 8, 2023
Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.
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Red Star Kim
NOVEMBER 9, 2023
This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. What is the informal decision-making process? The need for more fluidity.
ClearPoint Strategy
MARCH 30, 2021
However, in 2020, they launched their brand new 20-year strategic plan, making major changes to how they operate and connect budget to strategy. Only a few months after they adopted the new strategic plan, they had to work to reduce the existing budget in case of revenue loss due to COVID-19. Q & A Session.
Red Star Kim
OCTOBER 13, 2023
A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.
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