2016 Decision-making Negotiation Strategic Thinking 
Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.
Red Star Kim
SEPTEMBER 8, 2023
Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.
Red Star Kim
OCTOBER 13, 2023
A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.
Expert insights. Personalized for you.
130 
Let's personalize your content