Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 8, 2023

Often, pricing becomes the focus of these negotiations. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. We communicate differently with procurement professionals than other decision-makers and users of professional services.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

OCTOBER 13, 2023

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162