Remove 2016 Remove Negotiation Remove Stakeholders Remove Strategic Thinking
article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
article thumbnail

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

The discussion was wide ranging and included: Strategy and commercial knowledge Decision-making processes and governance Science and art of building relationships Know your client – internal and external Becoming a Trusted adviser – consulting and advisory skills Be evidence-based – back everything up with data (and who owns and manages it) Rise of (..)