Decision-making, Negotiation and Strategic Thinking

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

AUGUST 14, 2022

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

Key Account Management

Key Account Management Account Management Emotional Intelligence Management

How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! How much money does a key account manager make? Develop influential relationships with decision-makers. Enough for champagne and caviar?

Key Account Management

Key Account Management Account Management Management Negotiation

Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement

Procurement Value Proposition Finance Artificial Intelligence

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

JULY 22, 2022

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher If you think your job is harder than it should be. Key account management is a role that requires both sales skills and strategic thinking. And if you can't make it live, don't worry, the event will be recorded and shared with ticket holders.

Key Account Management

Key Account Management Account Management Management Acquisition

Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Arpedio

MARCH 15, 2024

At its core, strategic selling involves a thorough understanding of the customer’s business, industry, and competitive landscape, as well as the ability to navigate complex sales environments and decision-making processes.

Value Proposition

Value Proposition Negotiation Stakeholders Sales

Value-Based Selling: 7 Essential Tips for Sales Leaders

Brooks Group

AUGUST 28, 2023

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. Value-based selling is a sales approach that focuses on giving value to prospects and customers throughout their decision-making process. What Is Value-Based Selling?

Sales

Sales Suppliers Decision-making Sales Training

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

OCTOBER 13, 2023

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

Supply Chain

Supply Chain Emotional Intelligence Construction Innovation

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

APRIL 26, 2023

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.

Key Account Management

Key Account Management Account Management Interpersonal Skills Management

Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

SEPTEMBER 5, 2023

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

Facilitation

Facilitation e-Learning Emotional Intelligence Key Account Management

Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

NOVEMBER 14, 2023

Develop visions: AI can calculate the probability of achieving a vision and create proposals for the Strategic Roadmap 3. Here is an assessment of how each of these roles could benefit from AI: Creating trust AI can help bring transparency and objectivity to decision-making processes. “What can humans do better?”

Leadership

Leadership Artificial Intelligence Digital Transformation Co-Creation

Strategic Account Management

ProlifIQ

JUNE 21, 2023

Strategic account management planning involves proactive and strategic thinking. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks. Stakeholder mapping plays a vital role in strategic account management.

Account Management

Account Management Management Account Planning Stakeholders

4 Must-Use Practices for Any OKR Process

OnStrategyHQ

OCTOBER 26, 2023

to discuss effective ways to make your OKR process work for you and avoid an OKR mess and overwhelm. But first, let’s recap what OKRs are and why they’re effective in strategic planning. A key result defines how you will achieve the objective and results that your organization will deliver to make your desired impact a reality.

Communication

Communication Shareholders Organization Decision-making

Great Account Management Job Resources & Job Description

SmartKarrot

OCTOBER 6, 2022

Work with the Sales team and assist them in closing deals and contract negotiations to increase revenue. Strong listening, presentation, and negotiation abilities Possess the ability to interact with the organization’s key stakeholders, including the C-suite executives. Good at making strategic decisions.

Account Management

Account Management Management Negotiation Stakeholders

Behind Every Customer Success, There’s Ops: The Untold Story!

SmartKarrot

JANUARY 16, 2024

Strategic Timing: When to Invest in CS Ops? The decision to invest in CS Ops is nuanced and depends on factors like product complexity, client needs, and projected growth. The Skillset: Strategic Thinkers and Tech Savvy Individuals The success of CS Ops hinges on the skillset of the individuals involved.

Customer Success

Customer Success Finance Strategic Thinking Negotiation

Behind Every Customer Success, There’s Ops: The Untold Story!

SmartKarrot

JANUARY 16, 2024

Strategic Timing: When to Invest in CS Ops? The decision to invest in CS Ops is nuanced and depends on factors like product complexity, client needs, and projected growth. The Skillset: Strategic Thinkers and Tech Savvy Individuals The success of CS Ops hinges on the skillset of the individuals involved.

Customer Success

Customer Success Finance Strategic Thinking Negotiation

Cold email copy that converts

PandaDoc

DECEMBER 12, 2018

A non-negotiable in writing cold emails is clarity. Understanding your sales objectives will help you avoid adding fluff and make clear, concise calls-to-action (CTAs). It shows that you’re strategically thinking about the outcome of your work and will give you a chance to grow in your understanding of your company’s sales objectives.

Decision-making

Decision-making Software Software Meetings

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

21 Free Courses for Key Account Managers to Boost Your Skills Now

How Much Money Does a Key Account Manager Really Make?

Context and curiosity drive commerciality and pricing

25 Problems That Stop Key Account Managers From Doing Their Job

Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Value-Based Selling: 7 Essential Tips for Sales Leaders

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Comprehensive Career Path Guide for a Key Account Manager

Book review: Neuroscience for learning and development by Stella Collins

Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

Strategic Account Management

4 Must-Use Practices for Any OKR Process

Great Account Management Job Resources & Job Description

Behind Every Customer Success, There’s Ops: The Untold Story!

Behind Every Customer Success, There’s Ops: The Untold Story!

Cold email copy that converts

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