Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

AUGUST 14, 2022

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Arpedio

MARCH 15, 2024

At its core, strategic selling involves a thorough understanding of the customer’s business, industry, and competitive landscape, as well as the ability to navigate complex sales environments and decision-making processes.

Value Proposition 52

Value Proposition Negotiation Sales Stakeholders 52

ProlifIQ

JUNE 21, 2023

Strategic account management planning involves proactive and strategic thinking. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks. Stakeholder mapping plays a vital role in strategic account management.

Account Management 52

Account Management Management Account Planning Stakeholders 52