article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com).

article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

78% Strategic marketing and business development 44% Engagement and collaboration with fee-earners 44% Interpersonal skills (communication, persuasion etc) 33% Campaign development 28% Strategy and change management 22% Digital marketing 22% Managing and developing people 28% Selling, pitching and client relationships 6% Technology/innovation/automation (..)

CRM 130
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.