How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot Sales
MAY 19, 2020
Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. This strategy is often called, "logo acquisition.".
Let's personalize your content