article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). And then concentrate strategy on improving and differentiating the experience and proposition through those segments. 1 firm in Ireland.

article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. This strategy is often called, "logo acquisition.".

article thumbnail

5 Great Account Manager Training Online Resources

SmartKarrot

If yes, then probably you are one of the thousands of account managers out there who are stuck on the same stumbling block and seeking the right assistance. Let’s see how you can benefit from the best account manager training available online. Richardson’s Prosperous Account Strategy Training Program .