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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. 1 firm in Ireland.

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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.