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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

Marketing 130
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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Strategic thinking. No – unfamiliar with sales/selling concepts. Proactive Marketing Executive workshop (kimtasso.com) February 2017. Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Communicate creatively .

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. 1 firm in Ireland.

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How to write the best sales resume: Tips and examples for 2022

Zendesk

But before they can even get to that point, they need to make their biggest sale ever: themselves. When you’re applying for a sales job, you’re essentially selling your value to a hiring manager. The hiring process is almost like a “sales funnel” if you think about the application stage through the onboarding stage.

Sales 98
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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. Then I opened my own strategic consultancy in 2012, and worked for major healthcare companies, and health or wellbeing related companies. what’s the implication of having a shitty brief.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

For example, learning a sales process including documents and offers for clients that use colour and images to explain simply. The author makes it clear that you need to “do” in order to learn and created the Brain Friendly Learning Group. Throughout the book there are comments and case studies from others (“Other Voices”).