article thumbnail

Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. The culture and rewards systems sometimes worked against integrated client teams.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling. Sound familiar?

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

article thumbnail

The Best Cold Call Script Ever [Template]

Hubspot Sales

They need to receive a "cold call" from you, where you introduce yourself and your services and make your value proposition clearer. At [your company name] we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.] Option 1: Yes, tell me more.

article thumbnail

How to Start a Real Estate Business: 8 Essential Tips

Hubspot Sales

First, nail down your unique value proposition. It may cost a little money up front, but a solid, SEO-focused website that lets you integrate IDX listings and usher those leads right into your CRM is a crucial foundation of every successful real estate business. This will drive all your future marketing.