2018, Account marketing, Artificial Intelligence and Management

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2018

Account marketing

Artificial Intelligence

Management

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

There was also much debate about the use of artificial intelligence (AI). The lack of integrated marketing and business development strategy has an impact on systems, data, policies and processes which were often disconnected. See also integrated-business-planning-oct12.pdf We looked at some ways in which this could be achieved.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

Value Proposition

Value Proposition Procurement Innovation Leadership

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

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