Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Geographical and psychological distance can seem larger when in a digital space. Others had difficulty with this as the fee-earners did not have a systematic approach to pursuing leads and opportunities.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. No – unfamiliar with sales/selling concepts. Marketing/BD planning. Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 100% Yes – but we could do better Which research methods have you used?

Leadership 130

Leadership Management Stakeholders Communication 130