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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare. Finding ways to meet with people in real time (such as at social events) can help. Make myself more visible in meeting with fee earners.

CRM 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Concierge – Available 24/7 to meet all of your needs. Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Leor rounded the day off by sharing his three takeaways: Thinking about the five chips approach to speaking in meetings to promote listening; using EVP to align strategy, the brand and M&BD; and strategy needs follow through.