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What is value creation in sales?

Mercuri International

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values.

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SalesTech News: @Brainshark Unveils READY20 – the Only Sales Enablement Event Dedicated to Furthering Sales Readiness

SBI

Brainshark Unveils READY20 – the Only Sales Enablement Event Dedicated to Furthering Sales Readiness. READY20 will be held August 17-18, 2020, at the Encore Boston Harbor resort – providing actionable ideas and insights for elevating sales preparation and performance. Brainshark , Inc., Greg Flynn, CEO Brainshark. .

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News: @ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

SBI

The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective content. Increase email opens and reads to stay connected with customers and prospects. About Clearslide.

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform. Sales scorecards combine with Brainshark’s best-of-breed readiness and enablement solutions to radically improve sales performance. That’s the promise of data-driven sales readiness, and we’re thrilled to be part of it.

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Forecasting Individual Customer Lifetime: Why You Should Not Use External Data

QYMATIX

There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. Successful sales executives plan and execute an accurate sales forecast using data. There are different data sources that executives can use to forecast sales. How to know which one to choose?

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. Sales Enablement.