SBI Growth
JANUARY 14, 2019
A Product Platform Empowers Your Organization and Unlocks Customer Value A Platform approach rewards you and your organization with devoted customers with lower Customer Acquisition Costs (CAC) and higher Customer Lifetime Values (CLTV)… Product Leaders: Influence the Revenue Planning Process to.
SBI Growth
JANUARY 12, 2019
A Product Platform Empowers Your Organization and Unlocks Customer Value A Platform approach rewards you and your organization with devoted customers with lower Customer Acquisition Costs (CAC) and higher Customer Lifetime Values (CLTV)… Product Leaders: Influence the Revenue Planning Process to.
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Mercuri International
MARCH 8, 2022
Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values. Productivity.
SBI Growth
NOVEMBER 27, 2018
A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.
Mercuri International
MARCH 8, 2022
Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.
Nutshell
JANUARY 14, 2020
The SaaS industry has different selling techniques , key metrics , and sales process activities compared to the ones you’d encouter while selling a tangible physical product or a more traditional service like a marketing consultation package. By the end, you should have a clear roadmap for reaching your or your company’s sales goals.
Nutshell
APRIL 23, 2020
Sales teams and marketing teams often work together, but what about your sales and customer support teams? The reasoning is simple: If your customers have a post-sale experience that falls below their expectations, they’ll move onto a competitor and your company’s growth will peter out. Replacing them is pricey.
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