Red Star Kim

AUGUST 1, 2023

In professional services we need the engagement, buy-in and time of fee-earners because they are fundamental to preparing content, interacting with prospects and converting leads into clients. And yet their priority is serving existing clients and earning fees. Find ways to make their lives easier and better. Avoid templates.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

JULY 11, 2022

Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

JANUARY 9, 2023

Why is this a good balance with you doing the sales and the client development? Gordon was a developer, he moved from development across so the company was started by Bart, developer, Ethan, designer, and Gordon developer. Jenny 03:50. So what’s Gordon’s experience? What is his thing?

Account Management 52

Account Management Insurance Digitalization Decision-making 52