Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process. Another area for discussion was sales training and sales process management.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

JUNE 15, 2023

The OnePlace legal client relationship management system was acquired by InTapp in 2019. My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training? The system includes “who knows who” intelligence, stay-in-touch reminders and prospecting.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

APRIL 12, 2023

The situation is further complicated by the fact that different B2B services might have significantly different client journeys and sales cycles and thus strategies. Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

NOVEMBER 7, 2022

So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). This study (a roundtable in 2019 and YouGov surveys in 2019 and 2020) focused on how personal relationship difficulties affect work/productivity amongst high earners.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

DECEMBER 2, 2022

No – unfamiliar with sales/selling concepts. Marketing/BD planning. Proactive Marketing/BD Executive (Oct 2020) – Session highlights (kimtasso.com) October 2020. Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020. Occasionally. All the time. No – self taught/experience.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130