Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
See also integrated-business-planning-oct12.pdf property investors, developers and occupiers) – the approach to purchasing and the decision-makers can be quite different: How people buy intangible property advice is different to how they buy tangible properties (where it is easier to calculate return on investment and yields).
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