Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. As vaccines are distributed and we move beyond the most acute phase of the pandemic, most salespeople believe virtual selling is here to stay. Just 5 percent report no success at all ( Figure 3 ).
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