Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. The other thing that I probably didn’t go into enough in the book but has emerged since 2020 is people are much more aware and concerned about some of the big issues facing us. A: “Co-creation is crucial now.
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